Robbie's second Zurich woman

On behalf of Energy, Radio Ruf Lanz has furnished a new apartment in Zurich for hit parade striker Bettina Keller.
over. Since billboards all over the greater Zurich area have
read that she is living with Robbie Williams, want
Friends she hasn't heard from in a long time,
suddenly have to come to dinner. Sandra Fischer will be
shunned by her male admirers since reading in 20 minutes
was that she obviously shares a table and bed with Eminem. And René
Müller was only able to teach his fiancée's mother with difficulty,
that it was just a publicity stunt by Ruf Lanz that he was now with Kylie
Minogue live together.

In fact, Radio Energy has received reactions from namesakes and
Since Ruf Lanz's new posters appeared in the city, the
Zurich are hung up. However, everyone wears it with pride and humor,
that they are associated with superstars from the music business.
have been made. A gag to make you smile, because the whole world knows that
Robbie Williams has completely different girlfriends in Zurich than Bettina Keller
has.   

International meets local
Energy Zurich is the radio station that brings its listeners the stars of the world.
brings home. The strong local roots, coupled with "Hit
Music only" and the strengths of international cooperation, provides
for a program that has many fans. In August it was three years,
that Energy is on air with a new name. During this time, the
station is "growing every year", as Marketing and Program Manager Dani
Büchi shows (see graphic). The concept of "Closer
with the stars" is a key idea in advertising. In the course of developments
In the radio scene, a distinction is always made in terms of content.
more difficult. Almost everyone can make good radio today. In Zurich
For Dani Büchi, it is therefore important that on an emotional level a
new universe is created as a USP.

In December, Ruf Lanz approved the Eneregy Zurich budget following a
creative presentation. The first campaign has now been
billboards in the Zurich area and in 20 Minuten. Ruf Lanz wanted
to forego the obvious 1:1 reproduction of the stars. Instead
the agency relies on an astonishing dramatization. Energy Zurich
has brought the stars up close and personal with the people of Zurich on a daily basis.
quartered here. Typical Swiss nameplates on Zurich
Apartments and houses are completed with the names of world stars. The
The spectrum ranges from the elegant sign on the Gold Coast to the
At the sight of the unfamiliar signs, it is said to be
also ring a bell in the viewer's head with the claim: "Energy Zurich
brings the stars to your home. On 100.9 MHz."

Thanks to the good connections to Robbie Williams, Kylie Minogue, Madonna
or Shakira, the listeners of Energy Zurich are their favorite
Stars actually closer. The chart-toppers have created jingles for Energy
sung. The audience can also enjoy privileges
such as VIP concerts or a "Meet & Greet" with the
Favorite star.

The print campaign is also editorially accompanied by witty
Announcements on the station, in which the stars themselves are
ask for entry via an intercom. "It is of course a nice
job and only possible thanks to Energy's relationships when we have Anastacia
as a spokesperson for a commercial," says a delighted Markus Ruf.
The roof panels will also be adapted to the new campaign in the near future.
on Zurich's streetcars. With appropriately supplemented posters
also pointed out that Radio Energy is expanding its broadcasting area
and now also operates on the upper part of Lake Zurich under the frequency
91.2 can be received.

Advertising for the Zurich station of the international NRG Group
was created independently of the head office in Paris. There, the
However, Ruf Lanz's ideas were noted with great pleasure.
Nevertheless, the name badges with stars and locals are likely to be
will soon be hard to spot in the shafts of the metro. "In Paris
advertising needs to work much more with sex," says Danielle Lanz. But how
As the saying goes in the movies: The most erotic scenes are always
nor the ones you can only imagine. - For some Bettina
Kellers in Zurich, that will be a good consolation.    

Andreas Panzeri