Collect points at Shell filling stations

Shell (Switzerland) has introduced a new rewards program, Shell Clubsmart. Drivers receive bonus points on all of the company's fuels at almost 200 filling stations. The rewards available for the bonus points range from chocolate bars and a ski pass to a Formula 1 weekend. Swiss drivers can also collect bonus points at filling stations in Austria and Germany, at a total of around 2700 stations. Shell is already represented in seventeen other European countries with a customer loyalty program, commented Edgar Bachmann, Head of Service Stations at Shell (Switzerland), on the introduction of the program. "With our own system, we can respond very precisely to the wishes of our customers. And we have a long-term, cross-border customer loyalty system that incorporates all the know-how that Shell has already gathered in other European countries," said Bachmann. Shell (Switzerland) is working with Bertelsmann subsidiary Arvato Direct Services on the rewards program.