Promojetons for Swiss Casino Zurich
Interpunkt developed the online game "Snake Eyes" for Swiss Casinos Zurich. Players had the chance to win promotional chips for the big Gambling Night. What did it take? Quick fingers and a little luck.
At the big Gambling Night on October 5, Swiss Casinos Zurich presented the new dice game Snake Eyes. To promote this exclusive event and the new dice game, the casino commissioned the web and advertising agency Interpunkt to develop an online game. The Snake Eyes Game, which is reminiscent of the well-known mobile game Snake, was created in close collaboration. Players are challenged to steer the snake Snaky safely across the gambling table.
The aim is to collect as many chips as possible in the allotted time. With the high score achieved, gamblers could win up to 500 promotional chips and redeem them at the Gambling Night in Zurich. The Snake Eyes Game could also be played on site with the installed game pad. Under the watchful eye of all visitors, the Snaky snake waited to secure the new high score under skillful guidance. The online game will also be used for upcoming Gambling Nights so that visitors can secure promotional chips in advance.
Responsible at Swiss Casinos Zurich: Valerie Blatter (Head of Marketing and Communication), Greg Müller (Head of Promotion and Events). Responsible at Interpunkt: Fabian Koch (consulting, concept), Christoph Zimmermann (design), Daniela Andres (text), Benjamin Knecht (programming), Yanick Recher (web frontend).
