Prodigious and Saatchi & Saatchi let nature move in at home with ASKO and FORS

Northern Lights in Switzerland? Herds of reindeer in Studen? Wrestler king Christian Stucki eye to eye with a deer in his kitchen? Yes, at least in the new commercial by ASKO and the Swiss brand house FORS AG. The Zurich agency Saatchi & Saatchi and the production agency Prodigious are responsible for the spot, which not only focuses on the devices themselves, but also on their history, origin and message.

Through reflections on the Swedish company's premium household appliances, viewers look right into the heart of Scandinavian nature. This draws attention not only to the beauty of the environment, but also to the aesthetics of ASKO's design - to the elegant, clear structures, the combination of form and function, whether on the stovetop or the washing machine. "The appliances themselves are quite aesthetic, plus the camera movements, the animations. It's not product porn, it's high-end kitchen erotica. Even if aesthetics don't equal eroticism," says Florian Weitzel, Creative Director of Saatchi & Saatchi.

The deliberate emphasis on Scandinavian flora and fauna has a simple reason: ASKO not only draws inspiration from the nature of its Swedish homeland, ASKO also protects it. The animated deer, the northern lights and misty forests and lakes reflected in the spot on the various ASKO devices represent ASKO's attachment to its country of origin. Inspired by the nature of Sweden, ASKO stands not only for timeless, Scandinavian design, but also for sustainability.

A "nature boy" as brand ambassador

"The special thing about ASKO is on the one hand, of course, the design - but clearly also the workmanship. ASKO stands for perfection. And that is no empty phrase: every device that leaves the warehouse has been intensively tested for every possible application to guarantee its longevity," explains FORS campaign manager Simon Leray. FORS is ASKO's general importer for Switzerland and thus acts as the Scandinavians' first and only sales partner.

Christian Stucki has already been in front of the camera for ASKO as a brand ambassador for FORS. The "nature boy" is enthusiastic about the theme of the commercial and its implementation: "We all just have to take better care of our Mother Nature. It has suffered in recent times," says the man from Lys, who comes from the immediate vicinity of FORS. It doesn't necessarily always have to be big deeds; steady, small steps toward sustainability are just as effective, he says. "We should simply not lose sight of this issue. After all, we want to leave our earth in good shape for our children and our children's children," says Christian Stucki.

The TV spot is rounded off by further measures off/online.

Responsible at Fors: Simon Leray (Campaign Manager), Fabian Ledergerber (Marketing Manager). Responsible at Prodigious: Susan Baumgartner (overall responsibility), Suzana Kovacevic (production), Stefan Ruegg (direction), Matteo Attanasio (DOP), Anna Dettwiler (photo & making-of), Robin Volk (3D artist), Kevin Feuz (1st AC), Patrick Richner (Grip), Jessica Krenn (hair & makeup), Sarah Störchli (set design). Responsible at Saatchi & Saatchi: Florian Weitzel (Creative Director), Holger Schicke (Agency Lead), Lennart Adam (Text), Lukas Tauss (Art Director).