Positive outlook for the advertising industry in 2007

 
Economic growth in Switzerland is also having an impact on the local advertising industry. After advertising and media agencies have always spoken of budget increases in recent years, advertising budgets are also rising for advertising clients this year. This is the conclusion of the Advertising Trends study, which surveyed the most advertising-intensive companies, advertising and media agencies on behalf of the Handelszeitung. The clothing and cosmetics sector in particular is doing very well with an increase of 64.7%, followed by banks and insurance companies (+52.2%), closely followed by the home furnishings and household appliances sector with an increase of 50% compared to the previous year. In terms of volume, the banking and insurance sector continues to be the most important sector. This year, more than half of the institutions surveyed intend to invest more money in financial communication than in the previous year. Almost all banks use daily newspapers (92.6 percent), the business press (88.9 percent) and investor magazines (70.4 percent).
A few years ago, people believed that traditional advertising would die, but this year the trend for newspapers remains stable. 51.3 percent of clients still see them as the central medium for networked advertising campaigns, followed by television with 44 percent and magazines (34 percent).