Pfister: Web presence renewed
Möbel Pfister has completely revamped its website. With the redesign of the website and the further development of its e-commerce channel, the company is consistently implementing its cross-channel strategy.
The new Pfister website features fast loading times, generous and strong images, and Responsive Design, which allows web content to be adapted to different mobile devices. In this way, Switzerland's leading furniture retailer is taking into account the fact that online purchases are increasingly being made via smartphones and tablets. Currently, around 14,000 products are available on the Pfister website. In the medium term, all products available in the 20 Pfister stores will also be available online. The expansion of the online offering as a shopping and information channel is part of the cross-channel strategy defined by the company. "Compared to pure online players that already operate in Switzerland or have recently launched activities, we are clearly focusing on the successful linking of brick-and-mortar retail with the online sector. Fast delivery via our own logistics and professional assembly by qualified employees is a matter of course for Pfister, even with online orders," says Meinrad Fleischmann, CEO of Möbel Pfister. The goal is to double online sales in 2014.
Further cross-channel services will be introduced in the current year. "Click & Pick" will allow customers to order online from a range of several thousand products and pick up their order in Suhr within one hour during business hours. In addition, social media activities will be expanded.
In parallel with its e-commerce activities, Möbel Pfister will also continue to invest in its store network in 2014. "Of course, the Pfister website is an important sales channel - but above all it serves to provide information and inspiration before the purchase decision is made at our stores. It will not replace the shopping experience and services on site," adds Meinrad Fleischmann.
