Perfect living safer

Insurance agency mrg brings tennis ace Roger Federer to serve in a campaign for Nationale Suisse The name change and repositioning of the former National Versicherung to Nationale Suisse called for a campaign that would quickly generate a lot of attention. However, the idea of Roger Federer as an advertising ambassador for this Swiss insurer went far beyond the client's brief. mrg decided to present the idea anyway, "because it simply fits in perfectly with Nationale Suisse's positioning and promises real added value", as CD Michael Gerber from mrg says. This courage to go further was ultimately rewarded with the mandate win. mrg was also more involved than usual in the implementation of the idea and conducted most of the negotiations with Roger Federer's management on behalf of the client.
Unlike in most campaigns that advertise with stars, Federer is not portrayed as a satisfied Nationale Suisse customer, but with a touch of irony as "Mr. Perfect", who probably doesn't need insurance. The campaign starts with advertisements and a TV commercial produced by Wirz & Fraefel.
Since the beginning of 2007, mrg Communications in Basel has been part of BSW, leading swiss agencies. Founded in 1999, mrg now has 40 permanent employees and is the largest advertising agency in north-western Switzerland
   
Andreas Panzeri