Fits, does not fit

Lifestyle magazine posters and cross-marketing campaigns by Euro RSCG Switzerland to position Bolero as a style authority Last summer, the lifestyle magazine Bolero took advantage of an anonymous campaign to beautify the city with the help of Euro RSCG Switzerland: The Euro creatives simply placed a Bolero under the paw of the little poster designed by Rüegg Werbung - and finally the puzzling over the resolution of the "teaser campaign" came to an end. This was the "first visible collaboration" between Euro RSCG and Bolero Zeitschriftenverlag AG, says publishing director Martina Allenspach. However, talks about joint projects had already taken place last spring. In order to emphasize the magazine's expertise in fashion, beauty and lifestyle topics, the Euro team has designed a seal of approval for the first official appearance: "Approved by" and "Not approved by" Bolero stickers comment on various situations. The stickers are intended to increase awareness of the magazine among urban people aged between 25 and 50 with a high income. Another aim is to improve newsstand sales. According to Allenspach, the declining figures in this sales channel have resulted in a lower certified circulation for Bolero this year. The introduction of the new Bolero "label" can be seen on posters for two weeks from March 28. Further measures such as cross-marketing campaigns will continue until September.
White socks are bad for Bolero - proclaims the Euro RSCG poster.
Simone Keller