Online advertising grows by 40 percent

 The volume of online advertising is growing continuously. This is shown by the figures presented by the Interactive Advertising Bureau Europe (IAB) at the Interact 2008 trade fair in Berlin. While a decline is forecast for traditional advertising media due to a slowdown in economic growth, the study shows continued high growth for online advertising expenditure in Europe. According to the IAB, online advertising expenditure in the 16 largest European countries rose to a total of 11.2 billion euros in 2007. This is four billion euros above the previous year's result (7.2 billion euros). The adjusted growth rate of 40 percent shows that the European online advertising market is continuing to catch up with the US market, which grew by around 26 percent to EUR 14.5 billion in the same period.
Two thirds (EUR 7.3 billion) of online advertising investments in Europe are made in the UK, Germany and France. Various smaller markets recorded even higher growth: online advertising expenditure grew by 91% in Greece, 55% in Spain and 49% in Slovenia.
The development of the investment volume that advertisers in the various European markets invest in order to reach individual Internet users is also interesting. While the European average in 2007 was EUR 80.60, Norwegian advertisers were particularly willing to invest EUR 134.63 per Internet user. This was followed by England (120.80 euros) and Denmark (109.48 euros).