"NPO is an exciting marketing partner"

MARKETING TROPHY The next Marketing Trophy will be awarded on March 8, 2016. MK looks back at previous winners and lets them have their say. The Schtifti Foundation triumphed in the NPO category in 2015.In the category Non-Profit Organizations was won in 2015 by the Schtifti Foundation with its Gorilla project. The agency responsible for the project was Kreienbühl und Vogler. "For us, the award is very important to show that an NPO can be an exciting marketing partner. We depend on partnerships and sponsorships and have already been able to write many success stories thanks to innovative cooperations. We are also convinced that the award will open the doors for further partnerships and confirm existing ones, so that we can do even more for the young generation in Switzerland," says Kathrin Steiger, Operational Management & Communications at the Schtifti Foundation.New lifestyleThe private Schtifti Foundation's "Gorilla" prevention program targets 10- to 20-year-old children and adolescents to encourage them to adopt a positive lifestyle through exercise and a balanced diet. "Gorilla" reaches 25 percent of kids in Switzerland and provides access to freestyle sports and nutrition tips.A brand exclusively for children and teenagers"Gorilla" puts kids in touch with professional freestylers. This happens via prize draws on www.gorilla.che-learning, sports and cooking videos, in meetings with the ambassadors, during workshops at schools, or via editorials such as the cookbook or the winter guide, in which winter tips for young people are presented. The ambassadors are to be perceived as cool role models. The message is that you don't have to be a slob to take care of your health. It is never a question of bans, but of encouraging and educating children and young people to take responsibility for their own health. At school, for example, where "Gorilla" day workshops are held in which young freestyle athletes and nutrition professionals teach up to 100 students about various freestyle sports. In their free time, kids come into contact with "Gorilla" through various communication channels, such as website, social media, mobile app, posters, flyers and banners.

With funny figures, the Schtifti Foundation encouraged the young generation to move more. Health PromotionGorilla" is free of charge for the kids. School and cantonal authorities as well as the sponsors of the Schtifti Foundation pay for the day workshops. The additional offers for teachers have to be paid.employees live the principles of the foundation and carry them to the outside. They also get involved in their free time, carry merchandise and benefit from a large say in strategic decisions. All of this has increased the awareness of "Gorilla" enormously. 645,977 contact points last year, or 67 percent of all young people in the intended target group. Surveys confirm that the workshops are working. 76 percent of kids say they exercise more, drink more water and eat more fruits and vegetables after the workshops.Conclusion: No Swiss prevention project in the field of exercise or nutrition can reach as many young people as "Gorilla" or has managed to create a brand that is not perceived by the target group as a prevention brand - thanks to strict separation in the appearance of "Gorilla" and the Schtifti Foundation. "Gorilla" has managed to go from a health prevention program to a brand in just four years.www.schtifti.chwww.Gorilla.ch www.kreienbuehlundvogler.ch