Newspointer as an advertising medium

Newspaper/advertising Labels make newspapers more interesting for advertisers. Self-adhesive labels are one approach to
Strengthening printed media and information resources - they are also
excellent promotional tools. Even the newspapers learn
This enhances their value as an advertising medium: for example, they arouse
Labels that look like handwritten notes, or
those that are brilliantly printed, arouse curiosity and thus function as a
almost unmissable eye-catchers. With the help of newspaper pages
labels can be used to indicate special features in the hands.
newspaper, for example to a specific page,
a specific article, advertisements or competitions.

On the front, on the inside, and with high precision
Tesa Bandfix AG has developed a special labeling system for newspapers,
Bergdietikon, in cooperation with Lange AG, Urdorf, and the
Ringier Print Adligenswil AG, Adligenswil, a labeling system
developed to meet the high requirements of the
newspaper printing industry. "With our labeling systems
labels can be found not only on the front pages of newspapers
but on almost any side - and very much so.
precise with a tolerance of just two millimeters," explains Bruno
Hiltl, Domestic Sales Manager at Tesa Bandfix. Conceivable and possible is
for example, the application of labels that indicate something,
or the application of brilliant, if desired also with glossy
mirror effects printed self-adhesive stickers and promotional stickers. Furthermore
it is possible to stick in collection or bonus points, which can be
cleanly from the pages of the newspaper without damaging the
thin newspaper tears or adhesive residue remains. In addition
is the gluing in of multi-layer labels, coupons, scratch-off tickets or
labels - also numbered consecutively so that they can be
vouchers or lottery tickets can be redeemed - or the
Application of promotions with response options can be realized.
To ensure the most efficient production process possible,
the labels are produced by the labeling machine specially designed for labeling newspapers.
developed method is not subsequently glued onto the pages, but
directly when printing the newspaper. This integration of the
labeling process in the printing press poses special requirements
to the labeling technology, as they function absolutely reliably
and must be able to work at high performance. Impressive to see
This high-performance labeling process at Ringier Print
Adligenswil. Various, in some cases very high-circulation
Publications such as Cash or Blick printed. Ringier Print Adligenswil
has integrated four labelers directly into its
Newspaper rotary presses integrated with
print at web speeds of up to 550 m/min. When printing the
paper webs, the labeling machines automatically adapt to the
web speeds of the printing presses.

Label storage for easy roll changes
The major challenge that this labeling solution overcomes
was above all to create a very fast, very efficient
precise and absolutely reliable running labeling system to
to avoid delaying the newspaper printing process. In addition to the
high performance of such labeling devices, it is a necessity that
an empty label roll can be replaced with a new one in the full run
can. Technically, this was implemented using very large so-called
Memory with which the labelers are equipped.
Especially when printing daily newspapers, it is important that the
tight production timeframe is strictly adhered to. The
The slightest delay would mean that the newspapers would be delivered too late.
reach their subscribers or at the kiosk or POS. Therefore it is
problematic to control the newspaper printing process in any way.
change. "It was clear to us from the outset that we were 100 percent
have to supply functioning labeling systems - and without
Compromises. Because if the delivery of a daily newspaper
delayed, immense follow-up costs arise. For this reason, we have
with Tesa's machine developers from the very first day of development
Bandfix," explains Willi Ringeisen, Sales Manager at Bandfix.
of Lange AG. And Bruno Hiltl from Tesa Bandfix adds: "With our
joint development work and our joint appearance as
cooperation partners, we offer our customers a high level of security and
reliable production processes - and at an exceptionally good price.
Price-performance ratio."

The Newspointer attracts a great deal of interest
Jost Keiser, Deputy Marketing and Sales Manager of the
newspaper printing company, emphasizes that the news pointers - as they are called in the
labels glued into the newspaper at Ringier Print Adligenswil
meet with great interest: "Our customers are very interested in
for this new labeling option, which we have been using since the beginning of this year.
offer. The Newspointer is an excellent tool to promote the
to support sales promotion and generate strong interest among the
to awaken the interest of readers."
  

Irene Young