New Mediapulse radio research starts in 2018

For seventeen years, radio usage in Switzerland has been recorded on the basis of an electronic measurement system. By matching (audio matching) these audio signals with the audio recordings of all relevant radio stations, the radio usage of the measurement panel can be identified and extrapolated to the total population.The measurement system, which was last optimized in 2013, has reached the end of its life cycle. In view of new market needs, changes in media use and technological progress, Mediapulse AG, as the research institute responsible, has decided, in cooperation with the Swiss radio market, to continue to survey radio use with the proven methodological setting (dial gauge, audio matching) in the future, but at the same time to subject it to fundamental modernization and to develop a new measurement system.Green light after six months of testing and parallel operationThe new research system meets the test requirements and thus replaces the previous system as of January 1, 2018. The new radio currency is not comparable with the old The design of the new radio research was developed in consultation with representatives of the radio industry in the area of tension between continuity, modernization and quality improvement as well as financial viability.This means that the results of the previous and new radio research do not have to be identical and cannot be directly compared. A market convention adopted jointly with the Swiss radio market therefore explicitly states that direct comparisons of radio usage figures from the new measurement system with data from the old system are not permitted.Publication twice a yearFirst publication from the new radio research will take place in July 2018 Mediapulse will continue to publicly publish the live radio usage of the Swiss population aged 15 and over twice a year.The next publication from mid-January 2018 contains the radio usage of the 2nd semester 2017 and is still based on the old radio research. The publication of the Mediapulse Radio Data for the 1st semester 2018 from the new radio research will take place for the first time at the beginning of July 2018.Mediapulse Radio Data: The official Swiss radio currency The measurement data from Mediapulse's radio research is accepted as currency throughout Switzerland when indicating radio usage.Mediapulse objectifies live radio consumption - just like TV usage - in figures and enables broadcasters, program providers and the advertising industry to plan, evaluate, design and market their offerings. At the same time, these figures allow direct comparison across different stations and target groups.