Neuchâtel makes the start

CCV Community is a loyalty and gift card system that enables city associations and city marketing to develop attractive shopping offers for consumers. This is done in cooperation with participating stores. The aim of this is to revitalize city centers. The first CCV Community in Switzerland will be launched at the end of November 2016 in Neuchâtel with the launch of the Cityplus card.

CCV Community gives city associations and city marketing departments a marketing tool that they can use to bring retailers together as a community. Together, they develop attractive offers for their customers. These offers are intended to bring consumers back to the city centers in greater numbers and thus ensure a diverse range of shopping options in the city centers.

The system can be individually designed: an overarching points system for the city, to which, for example, a raffle can be linked. And/or individual point systems for each participating business. The value of a loyalty point and how points can be redeemed can be decided jointly by the city community. All points are collected on a single card.

The system contains different components: a carrier medium based on QR codes (for example, a plastic card) and a central, web-based backend. The backend enables detailed statistics and a small CRM for personalized cards.The carrier medium and the channel for acceptance at the POS (e.g. tablet or smartphone) can be individually selected.