Sustainable brand promise
Brüngger Bachmann accompanies Pro Juventute's sales campaigns with prominent testimonials.
Since the beginning of this week, around 100,000 schoolchildren have once again been out and about selling the new stamps for Pro Juventute. These were designed by children themselves. In several workshops with the artist Ted Scapa, the children were allowed to create drawings on the theme of "Friendship". The campaign is also supported by a campaign. In a multi-stage agency selection process, Brüngger Bachmann Dialog won the budget for the fundraising activities of the Pro Juventute Foundation. The Zurich-based dialog specialists are supporting brand sales with a poster campaign featuring prominent Swiss people as children.
The celebrities were selected in such a way that an optimal mix of different age groups in the fields of business, politics, sport and art was created and thus has a different effect on the various target groups. Of course, all the celebrities play along for free. The national poster campaign is accompanied by various dialog media such as mailings, response flyers in the public transport network and a specially created landing page.
90% of the proceeds go to local projects where the brands are sold. Ten percent is used to support national ideas such as the 147 telephone helpline or www.147.ch. Pro Juventute celebrates its 100th anniversary in 2012. The charity was founded to combat tuberculosis in young people. It later supported kindergartens, youth hostels and, for a time, the Pestalozzi Children's Village. The SJW booklets have been available since 1931, the Robinson playgrounds since 1954 and many vacation pass activities today.
Andreas Panzeri
The celebrities were selected in such a way that an optimal mix of different age groups in the fields of business, politics, sport and art was created and thus has a different effect on the various target groups. Of course, all the celebrities play along for free. The national poster campaign is accompanied by various dialog media such as mailings, response flyers in the public transport network and a specially created landing page.
90% of the proceeds go to local projects where the brands are sold. Ten percent is used to support national ideas such as the 147 telephone helpline or www.147.ch. Pro Juventute celebrates its 100th anniversary in 2012. The charity was founded to combat tuberculosis in young people. It later supported kindergartens, youth hostels and, for a time, the Pestalozzi Children's Village. The SJW booklets have been available since 1931, the Robinson playgrounds since 1954 and many vacation pass activities today.
Andreas Panzeri
