Media Focus: Advertising market remains stable
In August, the Swiss advertising market recorded advertising expenditure of 308.5 million Swiss francs. This represents a slight decline of -0.5 percent compared with the previous year. Advertising expenditure measured between January and August was on par with the previous year’s figure.
Focus on combination deals
However, advertising pressure in the telecommunications sector was down 26.4 percent year-on-year in August. At the same time, the segment of combined offers for residential users grew by 77.5 percent. Instead of advertising the various services for residential customers individually, the major providers Swisscom and UPC Cablecom focused advertising spending on their combination offers, which combine Internet, telephone and TV.
Large vehicles - large advertising pressure
In August, the vehicle sector showed the highest growth compared with the previous year's figures, with an increase of 38.7 percent. This also shows that the larger the vehicles, the greater the absolute increase in the advertising pressure used.
You can find the entire trend report from Media Focus at here.
