Maxomedia: Swisspass - the key to public transport
The Swisspass gives travelers easy and future-oriented access to public transport. Maxomedia developed the communication concept for the launch campaign of the new red card for SBB.
Maxomedia created the communication concept and implemented a wide range of measures. TV spots illustrate the benefits and use of the Swisspass card in a simple and understandable way. At the same time, static key visuals focus on the variety of means of transport and convey the message in an entertaining and direct way. In addition to the TV spots, the campaign will mainly be used out-of-home and online.
The SwissPass is intended to make traveling even easier for customers in the future; thus, the partner services are to be continuously expanded. For this reason, particular emphasis was placed on a flexible concept that allows further adaptations in the future. The SwissPass was introduced on August 1, 2015, and will now gradually find its way into the wallets of public transport users - mainly when existing season tickets are renewed.
Responsible at SBB: Reto Meissner (Head of Marketing Communications), Marco Serratore (Team Leader Consulting Marketing Communications), Franziska Kellenberger (Head of Dialog Marketing Communications), Franziska Pasqua (Media Planning). Responsible at Maxomedia: Bernhard Herzig (overall responsibility), Reto Schild (creative director), Mike Keller (consulting), Virginie Schneider (consulting), Daniel Rödel (art direction). Responsible at Shining Pictures: Olivier Egli (director), Stefan Bircher (producer), Jonathan Heyer (photography), Patrik Rohner (image editing).
