Marx for progressives and the well-heeled

Weekly newspaper The WoZ continues to break taboos and is financing its relaunch with a capital increase.The last major collection for the WoZ was called "Eine Million mit links" (One million with the left), was over five years ago and was purely a fundraising campaign. With the introduction of economic and consumer topics announced for September 4, the left-wing Swiss central organ is also breaking new, unorthodox ground financially: this time, the 500,000 francs required for the relaunch are to be raised via an ordinary increase in the share capital of the WoZ-controlled "AG für internationale Medienerzeugnisse" ("AG für internationale Medienerzeugnisse").The centerpiece of the campaign concocted by Spillmann Felser Leo Burnett is the book "Die Kapitalerhöhung" ("The Capital Increase"), according to the advertisement the most important work since Karl Marx's "Das Kapital" - at least for the new WoZ. In addition to its own paper, the self-deprecating subject is also published in the Tages-Anzeiger and the NZZ. In the book, political, cultural and even business celebrities describe their relationship with Switzerland's most controversial weekly newspaper. The owner of this epoch-making reader survey is automatically and only those who register by the end of July
subscribes to one of the 500 participation certificates. If you believe the prospectus, this is "guaranteed to be the only return on this investment in media diversity".
(oc)