Marco Cortesi publishes guidelines for crisis communication
Social media, new types of crises, and rising public expectations are putting pressure on companies. A new guide by Marco Cortesi and Stefan Häseli shows how credible and transparent communication can help companies navigate crisis situations.
Whether it’s cyberattacks, corporate scandals, or public crises—the demands placed on crisis communication have increased. In their new book, Marco Cortesi, longtime press spokesperson for the Zurich City Police, and communications expert Stefan Häseli show how companies and institutions can handle sensitive situations with confidence.
The guide combines theoretical principles with case studies from business, public administration, and politics. The stories told in the book are intended to make abstract concepts tangible and understandable. Topics covered include the influence of social media, dealing with the increasing pace of news reporting, and the importance of transparency and honesty.
In addition to traditional crisis scenarios such as public scandals or train accidents, the book also addresses new threats such as cyberattacks and data breaches. Using concrete examples, the authors demonstrate how strategic communication can maintain or even strengthen trust.
The book is aimed at communications professionals, executives, decision-makers, and anyone else who wants to prepare for crisis situations. Drawing on decades of experience in crisis communication, Cortesi and Häseli share practical strategies for finding the right words in challenging times.
