Make it one for the road, Toni
Ruf Lanz pours pure milk for the new Zurich club - on the rocks
Ruf Lanz pours pure milk for Zurich's new club - on the rocksWhoever thought that Zurich had already passed its zenith as a city of trendy clubs and in-places will soon be disabused of this notion: On the "discarded" Toni site, where dairy products were once bottled, near Escher- Wyss-Platz, another lounge with high cult potential will open in mid-December. Accordingly, the club goes by the traditional name "Toni Molkerei", in which the uniqueness and the authentically extraverted are already contained, which gives the pub a sceney aura. Not only that: On the one hand, the "Toni Molkerei" is a white lounge with cool music. On the other hand, the operators of the pub also want to serve the space between the ears. For the "Toni Molkerei," which is open Wednesday through Sunday, also sees itself as a platform for art and culture under the "Substrat" brand - with video and performance art as its focus.
Since an adult age segment is being targeted, the initiators and co-owners want to
of the "raw materials warehouse" around Walter Hügli in the "Toni Molkerei" will also offer something culinary. In addition to the usual alcoholic bar offerings, for example, fresh juices and fruits, snacks such as vegetarian food from Hiltl's kitchen will be served, as well as - crystal clear - dairy products.
That in the glass does not always have to be from the widow Klicko
Those responsible commissioned the Ruf Lanz agency for the launch advertising. The creatives Markus Ruf and Ion Eglin knew how to direct not the youngsters from the "Rohstofflager" or similar clubs to the future scene meeting place in Kreis 5, but to address a different segment, that of the early adopters, male and female, 25 to 40 years old, with a high level of education and income. "That's why we chose the surprising, upscale staging with milk for the campaign," Ruf says. And presents the typical dairy product, vulgo jus de vache, in glasses that drink anything but milk. Once in a cocktail glass, in a champagne glass or even in a whisky glass. Luca Aloisi
Since an adult age segment is being targeted, the initiators and co-owners want to
of the "raw materials warehouse" around Walter Hügli in the "Toni Molkerei" will also offer something culinary. In addition to the usual alcoholic bar offerings, for example, fresh juices and fruits, snacks such as vegetarian food from Hiltl's kitchen will be served, as well as - crystal clear - dairy products.
That in the glass does not always have to be from the widow Klicko
Those responsible commissioned the Ruf Lanz agency for the launch advertising. The creatives Markus Ruf and Ion Eglin knew how to direct not the youngsters from the "Rohstofflager" or similar clubs to the future scene meeting place in Kreis 5, but to address a different segment, that of the early adopters, male and female, 25 to 40 years old, with a high level of education and income. "That's why we chose the surprising, upscale staging with milk for the campaign," Ruf says. And presents the typical dairy product, vulgo jus de vache, in glasses that drink anything but milk. Once in a cocktail glass, in a champagne glass or even in a whisky glass. Luca Aloisi
