Letter to the Editor: Achieving Maximum Transparency

 
Letter to the editor on the letter to the editor "Self-congratulation instead of transparency" by Remy Fabrikant, CEO JWT+H+F - Werbewoche 42/07 of November 22. 
The Board of Directors of BSW leading swiss agencies notes the following six points: 1. the ranking was presented at the members' meeting on March 29, 2007. The system and the procedure were known to all members. 2) BSW leading swiss agencies looked for a system that would also allow network agencies affected by Sarbanes Oxley to participate: collection of data from the previous year, publication in the fall after the group companies have audited and published their results from the previous year. 3) More than half of the network agencies participated in the ranking. 4. it is better for the transparency of the industry that a current ranking is available than that agencies operate on the basis of 2001 figures. 5. every member was given the opportunity at any time to participate in the discussion about the new ranking in direct dialog with the Board. 6) BSW leading swiss agencies is endeavoring to create full transparency in the area of rankings as well, with the aim of ending the public discussion about the ranking and returning the dialog to the association's committees in order to achieve an amicable solution for all members and maximum transparency for clients and the media.
Walter Merz, Managing Director BSW, leading swiss agencies