Lesch+Frei: Rega dog remains on the ground
In the new Rega commercial, the Lesch+Frei agency once again shows that as long as St. Bernards can't fly, we need air rescue teams.
In serious accidents, minutes can make the difference between life and death. It's good to be able to count on medical help from the air quickly if the worst comes to the worst. Lesch + Frei shows this in its new TV commercial with a tongue-in-cheek comparison between the classic Swiss rescuer, the St. Bernard rescue dog, and a Rega helicopter.
The last TV commercial already featured a likeable St. Bernard dog that tried in vain to fly. The message is also clear in the current TV commercial: Rega is needed until he learns to fly. According to the press release, the 26- and 40-second commercial was filmed in Glarus and the Uznach region and directed by Christian Aeby from Glassfilm. In addition to the TV commercial, occasional advertisements, flyers and social media measures will also be used from April to accompany the patron mailing.
Responsible at Rega: Sascha Hardegger (Head of Communications and Patrons), Simone Wohnlich (Head of Marketing). Responsible at Lesch+Frei Zurich: Thomas Lüber (text/concept), Natasha La Marca, (AD), Irene Stutz (consulting), Désirée Guzzo and Barbara Meier (DTP and image editing). Responsible at Glass Film Hamburg: Christian Aeby (director), Stephanie Martens (producer).
