Leo Burnett for the Post Office: Parcel carriers bring joy

A web film shows very different people opening their front door and then rejoicing for a reason that only becomes clear at the end of the story: It was the parcel carrier. All campaign elements are based on the insight "Bringing parcels means bringing joy.

In the form of pre-rolls and streaming ads, a short version of the film leads to the microsite Bring joy.ch. Here, interested parties can submit a quick application reduced to the essentials or recommend the job to a friend. More than 500 applications were received in the first week of the campaign launch. In addition, a collection of short stories from the day-to-day work of real parcel carriers is gradually being created on the microsite.

To ensure that the recruitment campaign spreads even further on social networks, there is also a competition that allows people to experience the feeling of bringing joy to others even before they start work. To do this, a text, photo or video is placed in a virtual package and shared with friends. The bigger the package, the bigger the prize that is raffled off among all participants. If the 10TP5T39;000 mark is reached, an exclusive action weekend will be won.

Responsible at Post CH, Post Logistics: Ruth Mathias (Head of Communications), Martin Gonzenbach (Head of Marketing and Online Communications), Monika Dellenbach (Online Manager Marketing Communications). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Christian Bircher (CD), Bastian Otter, Patrick Suter (text), Ilija Gautschi (art direction), Alexandru Popescu (graphics), Michael Gassler, Dominic Siegrist, Sebastian Zeuner (consulting), Suzana Kovacevic (art buying). Film production: Sabotage Films; Mathias Hovgaard (director). Music: Spacetrain. Web Development: Marc Leuzinger, Smly.ch