Slightly hypothermic love

Exxtra Kommunikation dramatizes Migros' wide range of frozen foodsPrepared dishes simply popped in the oven are still frowned upon. Nevertheless, there are signs of an upward trend in the consumption of frozen products. With a 48.3 percent market share and over 200 products, the major distributor Migros is the undisputed leader in the frozen food segment. The in-house agency Exxtra Kommunikation has been entrusted with the production of two commercials to communicate the wide range of products in a sustainable way. The short stories, directed by Norwegian Hans Petter Moland, skillfully avoid the usual advertising sins in this segment by deliberately avoiding clichéd images and statements. For a romantic date, of all things, treats are served from the cooler - more or less successfully. The staged situations wittily underline the consumer benefit that the Migros range has the right quick meal for every situation. page 6