Annoying TV advertising works

 Annoying advertising campaigns that generate consumer displeasure are often the most successful ones at the same time. In the course of the overwhelming flood of advertising with which the public is inundated today, agencies and companies not infrequently tend to deliberately overstep boundaries and break basic rules. Sometimes it is the case that shocking, perhaps even annoying advertising increases sales figures or awareness among target groups in the short term. Whether in the medium term for the enterprise image, the further product development and positioning with other target groups a positive effect develops, I dare to doubt , holds Konrad Maric, deputy chairman of the Austrian professional association for advertisement in the interview opposite Pressetext critically. In addition, the attribute "annoying" is also always subjective and is perceived differently by people.
It often happens that just poorly implemented and annoying advertising placements on TV achieve a great effect and remain in the memory of very many consumers. For example, simply designed cleaning agent commercials are familiar to almost every TV viewer. Advertising that is likeable, endearing and pleasant is a thing of the past, says Richard Huntington, strategy manager at Saatchi & Saatchi.