Long live the Orange subscription
Orange nimmt die junge Zielgruppe ins Visier. Eine aggressive Promo-Aktion mit schier unglaublichem Versprechen von Blue Spirit.
It's nothing new: if you can win over the target group of 16 to 25-year-olds, you will benefit as a brand for the rest of your life. With this in mind, Orange launched a pre-summer promotion with the aim of attracting new customers in this promising segment. The age limit was raised slightly. If you are under 27 and/or a student and take out an Orange subscription with the free Orange Young Option, you will enjoy extremely attractive conditions for the rest of your life - just as if you were never older. This also results in the campaign motto: "Stay young, never pay."
The promo campaign, created by Blue Spirit, covers the entire media spectrum: F12 posters, public transport posters plus, of course, the entire range of BTL advertising media, which uses proven message architecture to welcome consumers on their shopper journey, accompany them and finally direct them to one of Switzerland's 76 Orange Centers. The aggressive promotional campaign also includes a package of measures that will be used in educational institutions such as KV and universities, where the campaign slogan will be varied to suit the target group. pan
