Customer loyalty programs are often too complicated
According to the latest online survey by McCann Erickson and the international market research firm Global Opinion, only 55 percent of Swiss men and women participate in customer retention or loyalty programs.
As the latest online survey by
McCann Erickson and the international market research institute Global
Opinion revealed that only 55 percent of the Swiss participate in the
Swiss in customer retention or loyalty programs. Asked about
the motivation to participate in the programs, mainly appealed to
the discounts and potential savings. The main reasons for the
According to the survey, non-participation is due to a lack of knowledge about the
customer loyalty program or too little time and interest, as the
programs are too complicated or too costly for potential customers.
participants. According to a press release, this is surprising.
result, considering what the consumer is often expected to do.
so that he can benefit from the advantages of a program.
The best programs are clear and simple. The best ones are
The established programs of retailers Migros and Coop.
In response to the question "Which of the loyalty/bonus programs do you find most attractive?
particularly good or interesting?" the answers were as follows:
Migros M-Cumulus: 81 percent
Coop Supercard: 69 percent
Ikea Family Card: 33 percent
Swiss Qualiflyer: 26 percent
UBS KeyClub: 18 percent
Webmiles: 14 percent
Marionnaud: 9 percent
American Express Qualiflyer: 6 percent
Beldona Bloved Card: 4 percent
Esprit customer card: 4 percent
A further 5 mentions were represented with less than 3 percent. On the
266 people took part in the survey, which corresponds to a
sample size of 35 percent, McCann said.
Erickson on Thursday.
McCann Erickson and the international market research institute Global
Opinion revealed that only 55 percent of the Swiss participate in the
Swiss in customer retention or loyalty programs. Asked about
the motivation to participate in the programs, mainly appealed to
the discounts and potential savings. The main reasons for the
According to the survey, non-participation is due to a lack of knowledge about the
customer loyalty program or too little time and interest, as the
programs are too complicated or too costly for potential customers.
participants. According to a press release, this is surprising.
result, considering what the consumer is often expected to do.
so that he can benefit from the advantages of a program.
The best programs are clear and simple. The best ones are
The established programs of retailers Migros and Coop.
In response to the question "Which of the loyalty/bonus programs do you find most attractive?
particularly good or interesting?" the answers were as follows:
Migros M-Cumulus: 81 percent
Coop Supercard: 69 percent
Ikea Family Card: 33 percent
Swiss Qualiflyer: 26 percent
UBS KeyClub: 18 percent
Webmiles: 14 percent
Marionnaud: 9 percent
American Express Qualiflyer: 6 percent
Beldona Bloved Card: 4 percent
Esprit customer card: 4 percent
A further 5 mentions were represented with less than 3 percent. On the
266 people took part in the survey, which corresponds to a
sample size of 35 percent, McCann said.
Erickson on Thursday.
