Crisis here, fear there
Last week, the Alliance of Swiss Advertising Agencies (ASW) held a seminar in Zurich on the topic «The Price of Fear—Ways Out of the Crisis of Trust» at the Credit Suisse Forum in Uetlihof.
Last week, the Alliance of Swiss Advertising Agencies (ASW) organized a seminar in Zurich on "The price of fear - ways out of the crisis of confidence" at the Credit Suisse Forum in Uetlihof.the forum of a major Swiss bank? - A choice that is not without a certain irony, as many of those affected blame the financial institutions for the current misery. "Have those who took on entrepreneurial risks overreached themselves?" asked ASW President Diego Bally meaningfully in his welcome address. Are the legacies of failed managers even blocking our future?
Jörg P. Krebs, member of the Executive Board of Switzerland Tourism, presented a current example of problem solving. Starting from the difficult economic terrain, he showed concrete measures that are being taken in his company to overcome the crisis. One thing in particular became clear: there is no such thing as absolute economic security anyway. New, current problems keep cropping up. For Switzerland Tourism, these are reportedly the two diseases Swiss and Sars at the moment.
Crafty moderator: Filippo Leutenegger tried to lure people out of their shells with provocative questions.
Beat Fritsch was a guest at a symposium organized by the Alliance of Swiss Advertising Agencies (ASW) last week. There, various speakers tried to get to the bottom of the current crisis and to come up with solutions. With varying degrees of success, however.
Where the communications, media and publishing scene meets for its events, we locate at the most diverse events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and more shortlist pictures are available online at www.werbewoche.ch.
Fredy Hiestand, on the other hand, who invented the Hiestand croissant and was once the nation's baker, sang the praises of SMEs. He sees only a partial crisis of confidence. After all, it is the CEOs of listed companies who appear in the headlines, usually in a negative context. However, the main pillars of the economy are not necessarily to be found there.
The refreshing and lively presentation from the perspective of the industrial bakery pioneer and doer was extremely well received by the audience. Hiestand also provided a practical example in response to a question from the audience about the best way for advertisers to attract customers. "Come to the potential customer with a concept," was his tip. In the course of his business activities, he has repeatedly been approached by agencies - both very large and somewhat smaller ones - for advertising budgets. However, he only spoke to those who presented him with a solution to a specific problem. As a baker, he is not really interested in whether an agency has been successful and won awards or whether it has advertised for Pepsi or Camel.
A manager is far from being a leader, according to trend researcher Lars Thomsen. Leadership today
In any case, the analysts, who focus on quarterly figures and nip any long-term commitment to a company in the bud, have taken the lead. Ultimately, Thomsen postulated that the courage to make mistakes is a success factor in the long term - after all, most decisions are made on the basis of uncertainty. Which is also correct - after all, the principle of trial and error is a pattern of action in the history of evolution.
At the panel discussion led by Jean-Frey CEO Filippo Leutenegger, Diego Bally disguised the most significant statement of the event as a question: "Isn't today's crisis of confidence among customers and in the economy more of a crisis of self-confidence...?"
Jörg P. Krebs, member of the Executive Board of Switzerland Tourism, presented a current example of problem solving. Starting from the difficult economic terrain, he showed concrete measures that are being taken in his company to overcome the crisis. One thing in particular became clear: there is no such thing as absolute economic security anyway. New, current problems keep cropping up. For Switzerland Tourism, these are reportedly the two diseases Swiss and Sars at the moment.
Crafty moderator: Filippo Leutenegger tried to lure people out of their shells with provocative questions.
Beat Fritsch was a guest at a symposium organized by the Alliance of Swiss Advertising Agencies (ASW) last week. There, various speakers tried to get to the bottom of the current crisis and to come up with solutions. With varying degrees of success, however.
Where the communications, media and publishing scene meets for its events, we locate at the most diverse events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and more shortlist pictures are available online at www.werbewoche.ch.
Fredy Hiestand, on the other hand, who invented the Hiestand croissant and was once the nation's baker, sang the praises of SMEs. He sees only a partial crisis of confidence. After all, it is the CEOs of listed companies who appear in the headlines, usually in a negative context. However, the main pillars of the economy are not necessarily to be found there.
The refreshing and lively presentation from the perspective of the industrial bakery pioneer and doer was extremely well received by the audience. Hiestand also provided a practical example in response to a question from the audience about the best way for advertisers to attract customers. "Come to the potential customer with a concept," was his tip. In the course of his business activities, he has repeatedly been approached by agencies - both very large and somewhat smaller ones - for advertising budgets. However, he only spoke to those who presented him with a solution to a specific problem. As a baker, he is not really interested in whether an agency has been successful and won awards or whether it has advertised for Pepsi or Camel.
A manager is far from being a leader, according to trend researcher Lars Thomsen. Leadership today
In any case, the analysts, who focus on quarterly figures and nip any long-term commitment to a company in the bud, have taken the lead. Ultimately, Thomsen postulated that the courage to make mistakes is a success factor in the long term - after all, most decisions are made on the basis of uncertainty. Which is also correct - after all, the principle of trial and error is a pattern of action in the history of evolution.
At the panel discussion led by Jean-Frey CEO Filippo Leutenegger, Diego Bally disguised the most significant statement of the event as a question: "Isn't today's crisis of confidence among customers and in the economy more of a crisis of self-confidence...?"
