Heads with nails in Berlin
Awards: At the ADC Festival in Berlin, the Swiss agencies—which were participating for the first time—had only moderate success. Still, they won five awards.
Awards At the ADC Festival in Berlin, the Swiss agencies that took part for the first time performed only moderately. Nevertheless, they won five nails. "The Swiss have recognized that a market is opening up in Germany. That's why they are using the opportunity to introduce themselves here. And we welcome this, because it means more competition for us," explains Michael Preiswerk. The spokesman of the ADC Germany board and managing partner of the GPP advertising agency in Stuttgart was born in Switzerland. At the press conference for the awards ceremony, he was patriotic - and therefore slightly disappointed that the Swiss agencies invited for the first time only submitted 111 works for the ADC Germany showcase. The Austrians, who were also new to the competition, narrowly beat "us" with 127 entries. Austria was also a little luckier when it came to winning. Four silver "nails" (as the "cubes" are called in Germany) as well as four bronze and four shortlist places went to the descendants of the Habsburgs. The Helvetians took a total of five nails. Pius Walker and his team won silver and bronze twice each. One of these was a silver nail for Amnesty International. The rest, plus four shortlist awards, went to Fleurop, with Spillmann Felser Leo Burnett taking the fifth nail in the coffin with bronze for Mary Woodbridge. Wirz was enough for a nomination on the shortlist with the photographer's film for Mobiliar, which has already won a Lion in Cannes and several other international awards.
This rating shows how subjective competitions are. This is also illustrated by Walker's Fleurop film for Mother's Day. After the first round of judging, which was still secret, it was in first place in terms of points. After the discussion in the jury, it was only awarded bronze. As "the smallest advertising agency in the world", Walker nevertheless came in 10th place among all advertising agencies in the ranking of this competition. The overwhelming winner is Jung von Matt Germany with 10 silver, 21 bronze and 43 nominations.
A total of 20 expert juries awarded 13 gold, 53 silver and 128 bronze nails to 7875 entries. That is 49 nails more than in the previous year with an increase of 22 percent or 1521 submissions. The ADC Board of Directors considered this to be "quantity plus quality", as the level of work could be classified as very high in the sense of "intelligent communication for responsible consumers".
The competition has established itself as "the largest in the German-speaking world". In the future, everything is set to become even more international, with well-known names from England and France also planned as jury members. All the works submitted were exhibited in a former hangar at Berlin's Tempelhof Airport, where they formed "the largest creative show in the world".
Competition films and other reports about the award can now be viewed on the new Internet TV channel www.idee07.tv. Werbewoche strongly recommends clicking on the viral spot "Evolution" for Dove's campaign for more self-esteem. The film was celebrated with thunderous applause by the 3,000 guests at the awards ceremony, even though - or perhaps because - Ogilvy & Mather brought a certain spirit of advertising to film in a very self-critical way. Also worth seeing was a new campaign in the "Woodbridge" style with "Ron Hammer" from the Heimat agency for the Hornbach DIY chain. Both viral ideas were awarded gold.
Shadow plays" for VW by Grabarz & Partner or "Typofonie" by Jung von Matt for Konzerthaus Dortmund are artistically ingenious.
All award winners will be published in July in the ADC Yearbook, which will bear the meaningful title "Fehler frei".
Andreas Panzeri
This rating shows how subjective competitions are. This is also illustrated by Walker's Fleurop film for Mother's Day. After the first round of judging, which was still secret, it was in first place in terms of points. After the discussion in the jury, it was only awarded bronze. As "the smallest advertising agency in the world", Walker nevertheless came in 10th place among all advertising agencies in the ranking of this competition. The overwhelming winner is Jung von Matt Germany with 10 silver, 21 bronze and 43 nominations.
A total of 20 expert juries awarded 13 gold, 53 silver and 128 bronze nails to 7875 entries. That is 49 nails more than in the previous year with an increase of 22 percent or 1521 submissions. The ADC Board of Directors considered this to be "quantity plus quality", as the level of work could be classified as very high in the sense of "intelligent communication for responsible consumers".
The competition has established itself as "the largest in the German-speaking world". In the future, everything is set to become even more international, with well-known names from England and France also planned as jury members. All the works submitted were exhibited in a former hangar at Berlin's Tempelhof Airport, where they formed "the largest creative show in the world".
Competition films and other reports about the award can now be viewed on the new Internet TV channel www.idee07.tv. Werbewoche strongly recommends clicking on the viral spot "Evolution" for Dove's campaign for more self-esteem. The film was celebrated with thunderous applause by the 3,000 guests at the awards ceremony, even though - or perhaps because - Ogilvy & Mather brought a certain spirit of advertising to film in a very self-critical way. Also worth seeing was a new campaign in the "Woodbridge" style with "Ron Hammer" from the Heimat agency for the Hornbach DIY chain. Both viral ideas were awarded gold.
Shadow plays" for VW by Grabarz & Partner or "Typofonie" by Jung von Matt for Konzerthaus Dortmund are artistically ingenious.
All award winners will be published in July in the ADC Yearbook, which will bear the meaningful title "Fehler frei".
Andreas Panzeri
