Head of the week: "I want to make Wemf studies better known in the future".
Carine Lins has been the new head of marketing at the AG für Werbemittelforschung (Wemf) since January.
Carine Lins has been the new Head of Marketing at the AG für Werbemittelforschung (Wemf)Head of the week "I want to make the Wemf studies better known in future"
During her first six months in German-speaking Switzerland, she felt like she was "in a bad movie", says Carine Lins. However, before she set off on her journey to German-speaking Switzerland, Lins, who grew up in the Bernese Jura, studied political science at the University of Lausanne. After graduating, she flirted with the idea of staying in French-speaking Switzerland and going into journalism, but she decided to go to Zurich anyway: "I've always been interested in marketing, so the CS internship was an attractive offer for university graduates."
After a two-month language course in Berlin, she began her two-year internship at a Zurich bank branch. In the first year, she worked in the credit department, after which she switched to marketing and market research. "I never really had a soft spot for numbers, but I suddenly discovered that, contrary to expectations, I really enjoyed juggling them." After her internship, she therefore decided to continue working for the big bank in the area of strategy for small and medium-sized enterprises and to complete her training as a marketing planner.
In 1990, she joined Tamedia as project manager for market research. After three years in readership and editorial research, she took over the management of the market research team and trained as Head of Marketing.
In 1998, she moved to Wemf: "At Tamedia, there were always changes and reorganizations during this time, which constantly brought new beginnings." At Wemf, where she was responsible for media research projects, she was not only able to deepen her media research knowledge, but also use her native French. Thanks to the 80 percent workload, the single mother was also able to
better combine the care of her five-year-old son.
As the new Wemf marketing manager, Lins wants to make the various studies better known in the medium term: "I am convinced that we can still exploit a lot of potential here." She is looking forward to maintaining more customer contact in the future and no longer being surrounded by numbers so often. "It's also appealing to no longer just focus on individual projects, but to be able to take a holistic view," says Lins.
So did the aforementioned "bad movie" find a happy ending after all? "Of course I sometimes toy with the idea of returning to French-speaking Switzerland. But now I feel at home here too, even though the German-speaking Swiss aren't as relaxed as the French-speaking ones," says Lins with a smile. Daniela Zivadinovic
During her first six months in German-speaking Switzerland, she felt like she was "in a bad movie", says Carine Lins. However, before she set off on her journey to German-speaking Switzerland, Lins, who grew up in the Bernese Jura, studied political science at the University of Lausanne. After graduating, she flirted with the idea of staying in French-speaking Switzerland and going into journalism, but she decided to go to Zurich anyway: "I've always been interested in marketing, so the CS internship was an attractive offer for university graduates."
After a two-month language course in Berlin, she began her two-year internship at a Zurich bank branch. In the first year, she worked in the credit department, after which she switched to marketing and market research. "I never really had a soft spot for numbers, but I suddenly discovered that, contrary to expectations, I really enjoyed juggling them." After her internship, she therefore decided to continue working for the big bank in the area of strategy for small and medium-sized enterprises and to complete her training as a marketing planner.
In 1990, she joined Tamedia as project manager for market research. After three years in readership and editorial research, she took over the management of the market research team and trained as Head of Marketing.
In 1998, she moved to Wemf: "At Tamedia, there were always changes and reorganizations during this time, which constantly brought new beginnings." At Wemf, where she was responsible for media research projects, she was not only able to deepen her media research knowledge, but also use her native French. Thanks to the 80 percent workload, the single mother was also able to
better combine the care of her five-year-old son.
As the new Wemf marketing manager, Lins wants to make the various studies better known in the medium term: "I am convinced that we can still exploit a lot of potential here." She is looking forward to maintaining more customer contact in the future and no longer being surrounded by numbers so often. "It's also appealing to no longer just focus on individual projects, but to be able to take a holistic view," says Lins.
So did the aforementioned "bad movie" find a happy ending after all? "Of course I sometimes toy with the idea of returning to French-speaking Switzerland. But now I feel at home here too, even though the German-speaking Swiss aren't as relaxed as the French-speaking ones," says Lins with a smile. Daniela Zivadinovic
