Head of the week: "I fight for content-based advertising".
Jürg AemmerR has been contributing to the creative team at Wirz Werbung since November 6
Jürg AemmerR has enriched the creation of Wirz WerbungHead of the week since November 6 "I fight for content-based advertising".
He is very creative, but still a pleasant person and an asset to Wirz, says CD Matthias Freuler about Jürg Aemmer, who has been working as an AD at the Zurich agency since November 6. "I have never met so many friendly people in advertising," comments the 31-year-old on first impressions.
Aemmer was drawn to Wirz because he found former colleagues here, such as Hans Tanner and Matthias Freuler, who support his view of communication: "Advertising is not there to take people for fools. It has to be designed responsibly because it has an influence on culture, socioculture and people's behavior. That's why I fight for content-based advertising," says the deep-pocketed advertiser.
Aemmer has been shaped by two cultures: The Frenchman, who was born in Valais, spent twelve years of his childhood and youth in Monrovia in the West African country of Liberia. "Africa is my second home; when I'm not here, I'm there," says Aemmer, who would have liked to become a dentist or photographer, but then entered the Zurich School of Applied Arts and passionately trained as a graphic designer.
However, he did not like to work as a graphic artist after his apprenticeship. He began exporting cars to Africa. In Abidjan on the Ivory Coast, the busy man finally got stuck in a French advertising agency, where he worked as a graphic designer until his residence permit expired. Aemmer began to take up advertising in New York, where he worked as a graphic designer with ex-GGK people such as Gerd Hiepler.
Back in Switzerland, Aemmer worked for two years as a "fire department freelancer" for "actually all the big agencies". Then Jean Etienne Aebi offered him a job as a young art director. Under the guidance of great masters like Edi Andrist, he developed campaigns for Swisspool, Honda and Elvia. Later, Aemmer helped shape Smart's advertising for a year and WHS Zurich's advertising for three more years.
Aemmer's creative talent was passed on to him by his mother, for whose puppet theater Pao-Pao he built sets and invented stories at a young age. His father passed on business acumen and pragmatic thinking to him.
Jürg Aemmer's great hobby is the polar dog Bursa (from Lake Baikal). He took her over from the animal protection. Before Bursa was "discarded," she whelped 36 puppies and was a sled dog champion twice. "Keeping this dog is an act of respect," says the dedicated animal lover, who would open a zoo with African animals today if he weren't an advertiser. Ernst Weber
He is very creative, but still a pleasant person and an asset to Wirz, says CD Matthias Freuler about Jürg Aemmer, who has been working as an AD at the Zurich agency since November 6. "I have never met so many friendly people in advertising," comments the 31-year-old on first impressions.
Aemmer was drawn to Wirz because he found former colleagues here, such as Hans Tanner and Matthias Freuler, who support his view of communication: "Advertising is not there to take people for fools. It has to be designed responsibly because it has an influence on culture, socioculture and people's behavior. That's why I fight for content-based advertising," says the deep-pocketed advertiser.
Aemmer has been shaped by two cultures: The Frenchman, who was born in Valais, spent twelve years of his childhood and youth in Monrovia in the West African country of Liberia. "Africa is my second home; when I'm not here, I'm there," says Aemmer, who would have liked to become a dentist or photographer, but then entered the Zurich School of Applied Arts and passionately trained as a graphic designer.
However, he did not like to work as a graphic artist after his apprenticeship. He began exporting cars to Africa. In Abidjan on the Ivory Coast, the busy man finally got stuck in a French advertising agency, where he worked as a graphic designer until his residence permit expired. Aemmer began to take up advertising in New York, where he worked as a graphic designer with ex-GGK people such as Gerd Hiepler.
Back in Switzerland, Aemmer worked for two years as a "fire department freelancer" for "actually all the big agencies". Then Jean Etienne Aebi offered him a job as a young art director. Under the guidance of great masters like Edi Andrist, he developed campaigns for Swisspool, Honda and Elvia. Later, Aemmer helped shape Smart's advertising for a year and WHS Zurich's advertising for three more years.
Aemmer's creative talent was passed on to him by his mother, for whose puppet theater Pao-Pao he built sets and invented stories at a young age. His father passed on business acumen and pragmatic thinking to him.
Jürg Aemmer's great hobby is the polar dog Bursa (from Lake Baikal). He took her over from the animal protection. Before Bursa was "discarded," she whelped 36 puppies and was a sled dog champion twice. "Keeping this dog is an act of respect," says the dedicated animal lover, who would open a zoo with African animals today if he weren't an advertiser. Ernst Weber
