Head of the week: "I'm a pragmatist, gray theories don't suit me".
Carole Armour is the new head of the Geneva branch of Hastings Audio Studio
Carole Armour is the new head of the Geneva branch of Hastings Audio StudioHead of the week Carole Armour is the new head of the Geneva branch
of the Hastings Audio Studio
"I'm a pragmatist, gray theories don't suit me"
When Carole Armour talks about the objectives of the newly opened Hastings recording studio in Geneva, it is hard to believe that the 27-year-old had to build up her self-confidence bit by bit. The trained banker from Geneva actually only wanted to do a year's work experience in German-speaking Switzerland to improve her German language skills. Then she bumped into Daniel Wüthrich, who didn't even have to use much persuasion to get the young woman interested in his recording studio. She had always wanted to work in marketing or advertising.
She actually only chose banking because she wanted to complete a solid commercial education. Looking back, she says that Daniel Wüthrich, who describes herself as a pragmatist, taught her everything she needed to know in a professional recording studio on the job. Two years after joining the company, she was promoted to studio manager at Hastings AG, Zurich. Since the beginning of January, she has been in charge of the studio in Geneva, which she is also responsible for setting up. Here she is currently the go-to person for everything. She is responsible for bookkeeping, hiring staff, looking for professional speakers, customer acquisition, casting, dealing with studio technology and sometimes even serving coffee.
Armour's main concern is to incorporate the Francophone culture into Hastings' Geneva branch. Customers from German-speaking Switzerland or Germany should be offered precisely the language style that is understood in this part of the country. Armour sees great potential for this in the French-speaking Swiss market, not least because Swiss-German advertising agencies have also discovered that French-speaking Switzerland cannot be worked from afar. From their point of view, Geneva is also an interesting location because neighboring France has moved a little closer as a potential market since June 1, 2002.
She also knows that Swiss customers who go to Paris for film and commercial productions regularly return to Swiss recording studios. In Paris, these studios do not offer the multilingualism that is necessary for the Swiss market. For Hastings, with studios in Berlin, Düsseldorf, Hamburg, Munich and Zurich, the Geneva branch is therefore of strategic importance. Armour's biggest concern at the moment is finding qualified employees who speak several languages. After all, it wants to expand its operations quickly so that it can make even better use of the generously proportioned studio space on the rue de Lyon. Anita Vaucher
of the Hastings Audio Studio
"I'm a pragmatist, gray theories don't suit me"
When Carole Armour talks about the objectives of the newly opened Hastings recording studio in Geneva, it is hard to believe that the 27-year-old had to build up her self-confidence bit by bit. The trained banker from Geneva actually only wanted to do a year's work experience in German-speaking Switzerland to improve her German language skills. Then she bumped into Daniel Wüthrich, who didn't even have to use much persuasion to get the young woman interested in his recording studio. She had always wanted to work in marketing or advertising.
She actually only chose banking because she wanted to complete a solid commercial education. Looking back, she says that Daniel Wüthrich, who describes herself as a pragmatist, taught her everything she needed to know in a professional recording studio on the job. Two years after joining the company, she was promoted to studio manager at Hastings AG, Zurich. Since the beginning of January, she has been in charge of the studio in Geneva, which she is also responsible for setting up. Here she is currently the go-to person for everything. She is responsible for bookkeeping, hiring staff, looking for professional speakers, customer acquisition, casting, dealing with studio technology and sometimes even serving coffee.
Armour's main concern is to incorporate the Francophone culture into Hastings' Geneva branch. Customers from German-speaking Switzerland or Germany should be offered precisely the language style that is understood in this part of the country. Armour sees great potential for this in the French-speaking Swiss market, not least because Swiss-German advertising agencies have also discovered that French-speaking Switzerland cannot be worked from afar. From their point of view, Geneva is also an interesting location because neighboring France has moved a little closer as a potential market since June 1, 2002.
She also knows that Swiss customers who go to Paris for film and commercial productions regularly return to Swiss recording studios. In Paris, these studios do not offer the multilingualism that is necessary for the Swiss market. For Hastings, with studios in Berlin, Düsseldorf, Hamburg, Munich and Zurich, the Geneva branch is therefore of strategic importance. Armour's biggest concern at the moment is finding qualified employees who speak several languages. After all, it wants to expand its operations quickly so that it can make even better use of the generously proportioned studio space on the rue de Lyon. Anita Vaucher
