Head of the week: "A successful placement is a long-term placement"

Sonja Sigg wants to put her connections back on the front line with her squad selection

Sonja Sigg wants to put her connections back on the front line with her management selectionHead of the week "A successful placement is a long-term placement"
Ruppert the dog knows every rumor and almost every secret from the executive floors of the Swiss and European communications, advertising and marketing industry. Since the beginning in October 1984, the discreet animal has been sitting in Sonja Sigg's office every day when the personnel consultant conducts her confidential interviews with executives looking for a change, agency bosses in need of staff or career-minded creatives. In the last three years, Ruppert has also come to romp around the Lindenhof a little more than before, after Sonja Sigg decided in May 1998 to "set off for new shores".
For personal reasons, she wanted to put her management selection work on the back burner for a while. However, she never completely gave up her office at Lindenhofstrasse 15 in Zurich. "I was no longer particularly aggressive on the market. But I've always held my ground," she says today, explaining why she only withdrew halfway, because "a few good clients simply wanted to stay on".
There have also been offers to sell the well-known and highly regarded recruitment agency. "However, executive search is a very specialized business and relies heavily on one person and the network of relationships they have built up over many years," says Sonja Sigg. Because she doesn't want to let this expertise lie fallow any longer, the sole proprietor has now decided to actively revitalize her business for the future.
In these times, when it is difficult to assess the development of the economy everywhere, a rather wait-and-see attitude can also be observed on the job market. However, in the management sector, in which the headhunter operates, people are still thinking long-term. Placements, where Sonja Sigg wants to bring her strengths such as personal intuition and psychological intuition to bear, are not part of her day-to-day business.
"A successful placement is a long-term placement," is her credo. She developed this philosophy in the course of a career that took her from Sawi to Jelmoli SA to Migros as an advertising consultant, before she founded the first executive placement agency for communication, advertising and marketing in Switzerland instead of her own advertising agency.
In addition to her dog and cultivating private and business relationships, her main hobby is reading. Musil's "Man without Qualities" is currently lying next to her sofa. A title that could not be more challenging for a recruiter. Andreas Panzeri

More articles on the topic