Head of the week: "Before you can sell in a big way, you have to know the basis".
Gregor Eschle has been the advertising director of the news magazine Facts since February
Gregor Eschle has been Head of Advertising at the news magazine Facts since FebruaryHead of the week "Before you can sell on a grand scale, you have to know the basis"
Gregor Eschle has been commuting from Lucerne to Zurich for over six years. And because he recently moved to Meggen, the commute is now taking a little longer. Nevertheless, moving to the city on the Limmat was never an issue for the 31-year-old. Apart from the hustle and bustle that he associates with Zurich, the new Facts advertising manager would miss the Lucerne carnival in particular.
Eschle entered the industry almost ten years ago by chance. After a language study trip to London, the trained salesman did not know exactly what his professional future would look like. Because working with small children would have appealed to him, Eschle even toyed with the idea of becoming a nursery school teacher. However, he rejected this option when he was offered a job as a sales representative. Looking back, he describes the first few years as a valuable time in which he learned the business from the ground up: "Before you can sell on a large scale, you have to know the basics."
Peter Urs Naef, former head of the Weltwoche publishing house, played a key role in shaping his career by employing him at his paper in 1996. Until recently, the Lucerne native remained loyal to the crisis-hit newspaper, most recently as regional sales manager and deputy advertising manager. Was his departure at the end of January related to the turbulence of the last few months? "No, it was simply time for me to move on," he says.
In addition to his new job, Eschle is currently training to become a sales manager at Sawi. Due to this commitment, he originally planned to look for a new job next year. Facts publishing director Christoph Marty convinced Eschle before the start of the year not to miss out on the opportunity and make the switch.
After a good two months, Eschle has not only become accustomed to the cramped conditions of the Tamedia Glass Palace, but is also already pursuing ambitious goals. "The plant, which has grown enormously in the last seven years, must now put down deep and stable roots." To ensure that the paper can continue to sell advertisements successfully, Eschle wants to anchor it in the minds of customers as a high-quality, established product. He is therefore also convinced that Facts must move away from the image of a tabloid magazine. After the last few crisis-intensive months, the Sawi graduate is relieved to have sailed from the rocking barge Weltwoche into the safe harbor of Facts.
In addition to carnival, which is the festival par excellence for him, Eschle describes cooking, good food and fine wines as his great passions. Daniela Zivadinovic
Gregor Eschle has been commuting from Lucerne to Zurich for over six years. And because he recently moved to Meggen, the commute is now taking a little longer. Nevertheless, moving to the city on the Limmat was never an issue for the 31-year-old. Apart from the hustle and bustle that he associates with Zurich, the new Facts advertising manager would miss the Lucerne carnival in particular.
Eschle entered the industry almost ten years ago by chance. After a language study trip to London, the trained salesman did not know exactly what his professional future would look like. Because working with small children would have appealed to him, Eschle even toyed with the idea of becoming a nursery school teacher. However, he rejected this option when he was offered a job as a sales representative. Looking back, he describes the first few years as a valuable time in which he learned the business from the ground up: "Before you can sell on a large scale, you have to know the basics."
Peter Urs Naef, former head of the Weltwoche publishing house, played a key role in shaping his career by employing him at his paper in 1996. Until recently, the Lucerne native remained loyal to the crisis-hit newspaper, most recently as regional sales manager and deputy advertising manager. Was his departure at the end of January related to the turbulence of the last few months? "No, it was simply time for me to move on," he says.
In addition to his new job, Eschle is currently training to become a sales manager at Sawi. Due to this commitment, he originally planned to look for a new job next year. Facts publishing director Christoph Marty convinced Eschle before the start of the year not to miss out on the opportunity and make the switch.
After a good two months, Eschle has not only become accustomed to the cramped conditions of the Tamedia Glass Palace, but is also already pursuing ambitious goals. "The plant, which has grown enormously in the last seven years, must now put down deep and stable roots." To ensure that the paper can continue to sell advertisements successfully, Eschle wants to anchor it in the minds of customers as a high-quality, established product. He is therefore also convinced that Facts must move away from the image of a tabloid magazine. After the last few crisis-intensive months, the Sawi graduate is relieved to have sailed from the rocking barge Weltwoche into the safe harbor of Facts.
In addition to carnival, which is the festival par excellence for him, Eschle describes cooking, good food and fine wines as his great passions. Daniela Zivadinovic
