Kampaweb: Solidar campaign shows effect
Kampaweb's campaign for Solidar is having an impact: 10,000 protest emails have already been sent to Sepp Blatter in just four days. In addition, FIFA appears to be showing its first signs of yielding.
For about a week, Solidar Suisse has been calling on people to send Fifa President Sepp Blatter a protest mail (Werbewoche.ch reported). The reason: During the World Cup in Brazil, Fifa is banning street vendors from the stadiums where they normally offer their wares, thus depriving them of their livelihood. Only the products of the official Fifa sponsors - Coca Cola, Budweiser, McDonalds - are allowed for sale. This is just one of many examples of how unfair the World Cup is for the people in the host country.
For the Online presence of the campaign Solidar Suisse uses Kampatools for the first time, the online campaign toolkit from Drupal and Salsa by Kampaweb. With this platform, all imaginable actions can be realized; from petition and protest mail actions to donation pages. The new four-language action site of Solidar Suisse comes in the colors of the World Cup host Brazil - in blue, yellow and green. The site is fully responsive, so it is optimized for all devices, from smartphones to tablets to desktop computers.
The centerpiece of the campaign is the video in which Sepp Blatter sweeps across the soccer field and fouls a street vendor with a vendor's tray in such a way that all his belongings fly through the air. Over 35'000 people have seen the shocker video with Sepp Blatterss foul. The call for protest has already been followed by over 9700 people from 85 countries in just four days. They have sent Sepp Blatter a personal email sent to the presidential mailbox. Almost 90 percent of the participants responded to a call via e-mail, but Facebook and YouTube also played an important role in the mobilization. Numerous media outlets have also reported on the action, for example. Daily Gazette, Watson or RTS. According to Fifa, it has now started accrediting 3000 street traders, read more at. Action.solidar.ch.
Eva Geel, Head of Communications and Campaigns at Solidar Suisse, is delighted: "The complete integration of the campaign website with the contact database, online campaigns and email marketing allows us to communicate with our supporters in a personalized, efficient and targeted way. This gives Solidar yet another significant boost in campaigning power." The protest mail campaign is the first of several online actions, according to the release.
