jim & jim for suissetec: Digital campaign to attract young talent

The agency jim & jim has implemented a comprehensive campaign for the building technology association suissetec that targets the younger generation with a clear social-first strategy. The association put the implementation out to tender via a two-stage pitch process. The campaign focuses on four storylines that address needs such as teamwork, a good salary, physical challenges and opportunities for advancement.

Head of Marketing Christian Brogli explains: "Trades offer clear advantages over many other apprenticeships: Teamwork is what counts here, and at the end of the day something real and tangible is created. It is precisely these strengths that need to be communicated in a concise and understandable way - and we have succeeded in doing so with this campaign."

The campaign was set up in three multimedia waves. Embedded ads of varying lengths were used on Instagram, TikTok, Snapchat and YouTube, supplemented by display and audio ads. Behind-the-scenes material also ensures proximity and authenticity. The content is available in German, French and Italian.

The landing page toplehrstellen.ch offers young people a clear introduction. Stop-motion videos with the protagonists of the ads guide users further and are intended to retain the high-quality traffic. A/B tests and flexible budget allocation ensure the performance of the campaign.

Ann-Christine Lindner from jim & jim emphasizes: "With this campaign, we are targeting the worlds of young people with relevant short stories. We want to reach people where they are emotionally and geographically. The results of the first wave are clearly above the KPI benchmarks."

Responsible at jim&im: Project management: Alisha Widmer; idea and concept: Alisha Widmer, Angela Ehrsam, Bianca Stofer, Fabio Emch; Producer: Erika Gritzfeld; Director: Yves De Prà; Assisting Director: Angela Ehrsam; DOP: Jonas Steinbacher; Photography: Bianca Stofer; Gaffer: Niculin Felix; AC: Marc Guerraz; Sound: Diego Reiwald; Social Media Content: Gioia Pillittu; Styling, Hair & Make-up: Kim Joëlle Steiner, Julia Jauner; Post-Production: Angela Ehrsam; Color Grading: Erika Gritzfeld; Set Design & Props: Alisha Widmer, Erika Gritzfeld; Copywriting Videoscript: Angela Ehrsam, Yves De Prà, Florian Schneider; Format Editing: Erika Gritzfeld; Campaigning: Ann-Christine Lindner; Overall Lead: Fabio Emch; For suissetec: Christian Brogli (Head of Marketing), Mirjam Viviani (Project Manager Marketing & Communication).