Jet set loves thick-skinned glamour

FK&P makes Polo St.Moritz unrivaled and a coveted brandFor the 18th time, one of the most glamorous polo tournaments will take place from January 24 to 27 - Polo St.Moritz. For the first time, however, the World Cup tournament in a champagne climate and on a frozen lake is to be made into a brand. As a sponsoring contribution, the Zurich agency Felber Kristofori & Pinzon (FK&P), together with its partners in prepress (Repro + Montage) and printing (JCM Offsetdruck), designed a campaign that uses a comparative concept. Ironic side swipes are intended to clearly position the event in St. Moritz as the most noble in order to attract further sponsors and guests.
With the insignia of the sophisticated supporting program, the three poster and advertisement subjects draw attention to the program's possibilities. "In most cases, several billion fortunes sit very close together. We wanted to express this mood or this aesthetic of decadence in the subjects," says CD Rudy Felber. Thus, in the test tube for the urine sample in St. Moritz, champagne is found instead of
urine, and the lady of the world is not satisfied with a simple face mask in St.Moritz - putting on a new face is literally done with the help of the plastic surgeon in the Engadine posh resort. In the future, the defined brand essence for Polo St.Moritz will be the glasses through which FK&P wants to see every implementation for Polo St.Moritz. Luca Aloisi