International&crossmedia
Ernst & Young's international magazine for decision-makers, T Magazine, has evolved into a media family featuring a variety of print and digital offerings. The new iPad edition combines the best of both worlds.
The Costum Content Council (CCC), the American association for corporate media, was impressed - and paid tribute to the product from faraway Switzerland: a few weeks ago, T Magazine, which Infel AG produces for Ernst & Young, was presented with the prestigious Pearl Award in Gold at Guastavino's, an exclusive New York event venue.
The CCC has been presenting the Pearl Awards since 2004 and has made them one of the most prestigious prizes for corporate publications worldwide. "The Gold Award confirms our journalistic concept of presenting complex content on tax and financial topics in an understandable way and at a high level - for a very demanding international specialist audience," says Dr. Alfred Raucheisen, Head of Marketing and Communications at Ernst & Young Emeia Tax, the tax consulting division of the global company.
T Magazine, designed and produced by Infel, the leading Swiss corporate publisher, also has a global reach: The high-quality content is supplied by specialist journalists and correspondents from all over the world and supervised by English-speaking editors. There is also a wide-ranging network of photographers. The publication's target group is just as international: business leaders from the entire Emeia region, from Europe and the Middle East to India and Africa. The magazine is published in two different editions: The full version is sent to the largest companies in the region as a customer magazine, while a version with leaner content is enclosed with the Financial Times - most recently in the January 25 issue, just in time for the start of this year's World Economic Forum in Davos. The English-language booklet was available there in good time for morning reading via the FT carrier medium. As a full-service provider, Infel also manages the global print logistics and ensures precise distribution in the Emeia markets. In line with international standards, T Magazine has long been more than just a printed magazine - it is a complete media family, as Elmar zur Bonsen, Publishing Director at Infel, explains. This includes, for example, its own web portal: the online platform ey.com/tmagazine offers additional content to the print edition, animations, videos and a wide range of tax-relevant information from all over the world via a news stream.
The latest addition to the ever-growing T-Magazine media family is the iPad version, which has been enhanced with multimedia features and the latest bulletins. It combines print and online, all in one app, and thus unites the best of both worlds. Alfred Raucheisen from Ernst & Young: "In combination with the digital offerings, T Magazine is now a highly regarded journalistic flagship."
Patrick Steinemann
