In Flagranti gives the Post magazine a new layout
Swiss Post reaches customers and employees in a targeted manner via qualitative content in a new print and online magazine.In Flagranti Communication provided conceptual and creative support for Swiss Post and created two media that encourage them to engage with the content.
As one of the largest Swiss employers, Swiss Post CH has a high demand for information both internally and externally. The Group as a whole is engaged in the transformation of the traditional postal service into a modern, digitalized service provider. In this context, it is important to correctly address issues of socio-political relevance externally, and internally to ensure the transfer of knowledge and the identification of employees in a process of change.
To draw attention to these priorities, in May 2018 the Magazine distributed to over two million households throughout Switzerland for Swiss Post customers. In parallel, the employee newspaper communicates The post office important topics eight times a year. The medium is offered in print and online formats in order to optimally reach all of the over 60,000 employees in the Group. Much of the internally communicated news and background information is also available via Staffnewspaper.post.ch also accessible to the general public.
Creative basis for internal and external communication
Both magazines now combine a newspaper character with the reader-friendliness of a magazine.In Flagranti communication supported Swiss Post within a short period of time and with an agile approach to the content and conceptual orientation. The agency is responsible in particular for the creative redesign of the magazines as well as their realization and production via the publishing platform Censhare.
