Ikea examines redistribution of its media budget
According to international press reports, Swedish furniture retailer Ikea is currently reviewing its global media budget. The total volume of advertising expenditure is estimated at around 220 million euros. As confirmed by Ikea Switzerland, this also affects the local media agency Mediacom.
According to international press reports, Swedish furniture retailer Ikea is currently reviewing its global media budget. The total volume of advertising expenditure is estimated at around 220 million euros. As confirmed by Ikea Switzerland, this also affects the local media agency Mediacom.
The WPP agencies Mediaedge CIA and Mediacom currently have the budget. Mediacom works for Ikea in Switzerland, Germany and various other European markets. Its sister agency Mediaedge CIA looks after the company in North America and elsewhere. Both networks are part of Group M, under whose umbrella WPP combines all its media activities.
Sonja Blöchlinger, responsible for PR in Switzerland, put the process into perspective for Werbewoche: the investigations now being carried out are conducted on average every three years worldwide. The audit should be completed by November at the latest. The pitch has no influence on the general marketing and advertising strategy in Switzerland. The advertising measures will continue to be developed by the Unikat agency.
The WPP agencies Mediaedge CIA and Mediacom currently have the budget. Mediacom works for Ikea in Switzerland, Germany and various other European markets. Its sister agency Mediaedge CIA looks after the company in North America and elsewhere. Both networks are part of Group M, under whose umbrella WPP combines all its media activities.
Sonja Blöchlinger, responsible for PR in Switzerland, put the process into perspective for Werbewoche: the investigations now being carried out are conducted on average every three years worldwide. The audit should be completed by November at the latest. The pitch has no influence on the general marketing and advertising strategy in Switzerland. The advertising measures will continue to be developed by the Unikat agency.
