House of Influence supports Migros with the launch of its own brand Kétec
Toward the end of the year, twelve female influencers from German-speaking and French-speaking Switzerland are testing the new Kétec Hair Booster Growth Serum, thereby drawing attention to Migros’ new private label for professional hair care. The campaign ran for four weeks on Instagram and TikTok and has generated over 1.3 million video views so far.
The national campaign was designed and implemented by influencer marketing agency House of Influence, which has already supported Migros with several social media campaigns.
Hair growth products are an ongoing topic on social media and the competitive pressure in this segment is correspondingly high. House of Influence therefore opted for a strategic change of perspective: instead of relying on purely aesthetic product presentations or classic testimonials, the focus was on actively involving the community. The participating influencers motivated their followers to test the serum together with them, with the aim of starting the new year with stronger and fuller hair if used consistently.
A clear call to action integrates the product into users' everyday lives in a tangible way, with a goal that stays with them for weeks," explains Elvira Diez, Social Media Project Manager at House of Influence. "This creates an authentic relationship between brand, creator and user."
The twelve influencers from the beauty, family and lifestyle sectors shared their new hair care routine with the Kétec Hair Booster Growth Serum over the course of four weeks. Lifestyle influencer @just.yoli from western Switzerland, for example, showed how she is starting her long hair project and supporting it with the new serum. Family influencer @monikabuser, on the other hand, spoke openly about her hair loss after pregnancy and how she is now setting new care goals with Kétec.
Selected content is additionally advertised to boost organic reach. In total, the campaign has achieved over 1.3 million video views to date.selected posts
@just.yoli: https://www.instagram.com/reel/DQZhttVDGvG/ @monikabuser: https://www.instagram.com/reel/DQMOIRKjAFa/
@ccarlaccristina: https://www.tiktok.com/@ccarlaccristina/video/7568949912528817430
Responsible at House of Influence: Leila Schmid and Elvira Diez (overall responsibility), Tanja Herrmann (strategy). Responsible at Migros: Siegrun Krayer (Project Management), Vera Havrda (Media Manager Digital), Matthias Schneider (Brand Management)
