High voltage: repositioning for Europaallee
The Zurich advertising agency Hochspannung has been responsible for the communication and repositioning of Europaallee since the end of 2015. Since the beginning of 2016, intensive work has been done on the new communication strategy and the repositioning has been driven forward.
Result: Europaallee repositions itself as a Zurich city district. This idea is underpinned by the newly developed claim "A neighborhood full of Zurich", which will henceforth accompany the advertising and communication measures of Europaallee.
The new umbrella campaign, which is being launched these days, thus also dramatizes this claim by drawing parallels to other Zurich city districts as well as well-known locations in Zurich. The Europaallee appearance is also visually new. An adapted corporate design as well as the focus on people moving in and around Europaallee are to make the communication of the newly emerging city district more visually attractive as well.
In addition to the umbrella campaign, which was shot by photographer Hans-Peter Schneider, various flanking measures are planned that will be seen in the greater Zurich area and online during the course of the year. The new campaign is currently being used on billboards in the city of Zurich as well as on public transportation. In addition, the advertising subjects can also be seen online and on social media platforms.
Responsible at SBB: Manuela Vujevic, David Gilg, Judith Peter, Monica Gonzales, Mélanie Crittin. Responsible for high voltage communication: Alexander Taiganidis, Matthew Katumba, Leandro Disler, Fritz Kreis, Fritz Hanselmann, Oliver Spalt, Nina Wyler, Sascha Pacino; Photography: Hans-Peter Schneider
