Heroes never die
Fnac is launching a marketplace for used video games. Buzzilla, a division of Numéro 10, is creating the viral campaign for the initiative.
In Basel, the French specialist for books, music and home electronics has already abandoned its ambitious entry into the German-speaking Swiss market after just one year. Berlin was also closed. In French-speaking Switzerland, however, the stores in Geneva, Lausanne and Fribourg are doing very well. With more and more offers. Fnac has now launched a trade in used video games. Under the motto "Heroes never die", old games and their heroes can be returned to Fnac. They will receive appropriate compensation of up to 30 francs and, of course, the opportunity to buy another second-hand game or even a new creation. The game is already very popular in France under the name "okaz gaming". This is because, as we all know, passionate gamers are no longer tempted to try and beat a game a second time.
Numéro 10's Buzzilla made the idea known in Switzerland, and the agency was also able to win back its former client Fnac with this campaign. Advertising is carried out in three phases. Buzz-teasing in magazines such as Sevensky and on local French radio stations attracted gamers to a microsite. There they found information and an attractive movie about the world of gaming. To mail on, of course. In the next phase, education followed with the message: "The old heroes are returning to power." Fnac presents itself with the new exchange platform. Finally, in the third round, the "still living heroes" from the returned games are offered for sale. Bloggers and communities were specifically involved in the entire process.
pan
Numéro 10's Buzzilla made the idea known in Switzerland, and the agency was also able to win back its former client Fnac with this campaign. Advertising is carried out in three phases. Buzz-teasing in magazines such as Sevensky and on local French radio stations attracted gamers to a microsite. There they found information and an attractive movie about the world of gaming. To mail on, of course. In the next phase, education followed with the message: "The old heroes are returning to power." Fnac presents itself with the new exchange platform. Finally, in the third round, the "still living heroes" from the returned games are offered for sale. Bloggers and communities were specifically involved in the entire process.
pan
