Grand entrance at the point of departure

Tourism A new offer at Zurich Airport Unique uses its advertising to awaken the desire for vacations Something that foreign airports already offer successfully has recently been introduced at Zurich Airport: a market that concentrates all the important travel agencies in a small area. Convenient comparison and selection instead of long running around is intended to set the new offer apart from the last-minute competition. The campaign by Zurich-based Creative Content implements this advantage one-to-one by creating a vacation atmosphere and dramatizing the diversity of the offer. "We didn't want to compete with the travel and vacation providers, but rather find an independent implementation for Zurich Airport's new offer," says Michael Breuer, Marketing Communication Manager at Unique.
The agency placed a so-called brand wall with emotional postcard motifs in the airport environment, which is used intensively for advertising despite declining passenger frequency. Those responsible believe that this will attract a high level of attention from potential customers, as they are more receptive than average to this message here. The Giant Posters and F4 posters guide passers-by to the new travel market. The poster campaign is accompanied by radio spots with the typical airport loudspeaker voice that usually warns delayed passengers to hurry. For the travel market, however, it is not about boarding on time, but about booking at short notice - in future in the travel market.
Brandwall: Potential customers are directed to the travel market.

Luca Aloisi