Instruction manual for advertising agencies

BOOK TIP Advertising agencies today have to question and reinvent themselves, as many companies are taking their communication activities into their own hands. In his book "Gebrauchsanweisung für Werbeagenturen", Thomas Meichle provides insights and perspectives for everyday agency life.Advertising used to be considered glamorous, but today the industry is largely mired in a crisis of purpose. In the golden age, for example, it was exclusively "the advertisers" who held the secret of a company's external presentation, devised by fabled creative directors who were not simply paid, but rewarded via mysterious commission models. Today, most companies have their communications activities largely in their own hands - or at least sufficient insight. In addition, the competitive pressure is great. The step to the next agency is not far and quickly made - and often these steps are also spectacularly staged in public. In addition, topics such as social media and digitization have influenced and changed this industry to a very special degree.In his book, Thomas Meichle outlines the tasks and problems that he encountered again and again, both during his active agency time and in consulting. From the self-image of his own profession to cooperation with bosses, colleagues and partners, from pitches and commissions and the classic advertising business to the trends of the future, he provides helpful advice and concrete tools for beginners and practitioners. The easy-going writing style and the sometimes very succinct examples from agency life are the main reasons why reading this book is so much fun. The result: plenty of insights plus reading fun for all advertisers and agency employees.Gebrauchsanweisung für Werbeagenturen100 insights that help advertisers get aheadISBN: 978-3-648-08081-81st edition 2016200 pages