Franz & René and Textatelier.ch present FOEN magazine "The Environment" in a new look
In 2017, Franz & René won the pitch for the graphic redesign and digitization of the magazine «Umwelt,» which was put out to bid by the Federal Office for the Environment (FOEN). This four-year contract, which Franz & René is undertaking in collaboration with Textatlier.ch, made its debut in recent months with the first two issues of 2018.
According to the press release, the FOEN magazine should be accessible to a wider audience while retaining its identity as a scientific reference on the environment in Switzerland. It should be modern and reader-friendly, both in print and in digital form. Since January 2018, the magazine, which is published four times a year and has a new the environment in a new look. Franz & René has given the trilingual magazine a new identity and layout, both offline and online. The magazine has a contemporary, elegant, simple and rich look.
Magazine-style print
Franz & René pays attention to detail in the layout of each 64-page issue and readers will find the typical features of a magazine. This includes an airy layout, generous illustrations, a specially developed style for the infographics and, last but not least, a new title: Environment becomes the environment, Environnement becomes l'environnement, Ambience becomes l'ambiente. Thanks to Franz & René's touches, the dossier of each magazine issue stands out from the rest of the magazine with a print on light green paper and an ever-changing image concept.
Content adapted for social media
The FOEN does not want to do without the printed magazine under any circumstances. At the same time, each issue is reinterpreted for social media. In February 2018, the Facebook page the environment live: the visuals are animated and the one-minute, subtitled video for the dossier is linked thematically. This approach allows the Federal Office for the Environment's digital team to publish around 30 posts per issue itself and increase the community around the print magazine online.
To this end, Franz & René is developing a CI/CD for the social media, which will enable the FOEN to produce further content on its own while maintaining the uniform identity of the environment to strengthen.
Responsible at the Federal Office for the Environment: Jean-Luc Brülhart (Editorial Director), Chiara Marciani (Web Content Manager). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Cristina Mollard (Senior Consultant), Yoann Cosson (Creative Direction), Gaëlle Valentini (AD Digital), Gianluca Terzini (AD), Sven Jungo (Graphic Designer, responsible for Desktop & Production). Text studio: Peter Bader, Mia Hofmann, Thorsten Kaletsch.
