Family Publishing: Everything from one family
Whether it’s an employee newsletter, a newsletter, a special report, or a customer magazine: Family Publishing makes it clear at a glance which company a publication comes from.
The Münchenstein-based company EBM pursues the concept of family publishing for all its external and internal print and online media. Not only for the sake of the distinctiveness and recognizability of the company's image, but also because in today's markets ever greater volumes of content are being processed and the target groups are placing ever higher demands on the orchestration of the media. Jo Krebs, Head of Public Relations at EBM, is convinced: "Family Publishing is an efficient and successful system for managing the communication of companies that have holding and group structures and operate in different markets."
Family publishing does not mean uniformity. On the contrary: just as siblings cultivate their differences, family publishing thrives on differentiation, on the media-appropriate preparation of content and forms. With family publishing, companies achieve a high level of journalistic and creative quality.
At the same time, they set themselves apart from "hand-knitted", random solutions. Family publishing supports stringent information and communication because the integrated media are based on the same design grids, data bases and processes.
Significant improvement in customer service
Family Publishing gives the various EBM companies operating in the market the opportunity to distribute certain content in a decentralized manner according to differentiated target groups. They can use the various media from Family Publishing in a targeted manner as required. This shortens decision-making processes, promotes quality and increases topicality.
Overall, efficiency can be increased and the information service for customers significantly improved. This is why family publishing will become increasingly important in the future. After all, print will remain the push medium for online content in the coming decade and will increasingly dovetail with digital media. "This makes firm and clear family ties between the individual corporate media and divisions all the more important," emphasizes Jo Krebs.
Julia Dieziger and Beat Schaller
Family publishing does not mean uniformity. On the contrary: just as siblings cultivate their differences, family publishing thrives on differentiation, on the media-appropriate preparation of content and forms. With family publishing, companies achieve a high level of journalistic and creative quality.
At the same time, they set themselves apart from "hand-knitted", random solutions. Family publishing supports stringent information and communication because the integrated media are based on the same design grids, data bases and processes.
Significant improvement in customer service
Family Publishing gives the various EBM companies operating in the market the opportunity to distribute certain content in a decentralized manner according to differentiated target groups. They can use the various media from Family Publishing in a targeted manner as required. This shortens decision-making processes, promotes quality and increases topicality.
Overall, efficiency can be increased and the information service for customers significantly improved. This is why family publishing will become increasingly important in the future. After all, print will remain the push medium for online content in the coming decade and will increasingly dovetail with digital media. "This makes firm and clear family ties between the individual corporate media and divisions all the more important," emphasizes Jo Krebs.
Julia Dieziger and Beat Schaller
Internal communication: employee magazine Insider, newsletter Insider Flash and Insider Dossier.
External communication: customer magazines Strom and Electricité and newsletter Stromflash.
