Facebook tests real-time advertising
Starting this month, Facebook is testing real-time advertising based on status updates and wall posts for the first time. The test currently involves about one percent of users, according to a report by the U.S. trade magazine *Advertising Age*.
As soon as a user writes a comment on a topic, this is used as information and the user is provided with relevant advertising messages. For example, if someone writes that they fancy pizza, an ad from a pizza supplier could be displayed immediately. Compared to Google, Facebook has a decisive advantage: the social network not only knows the current needs of users, but can also link these to their profile data - location, age, gender, etc. This would avoid wastage. This avoids wastage.
Facebook has been using status changes and wall posts for targeted advertising for some time now - but not yet in real time. The test should now show whether the ads are displayed quickly enough.
Advertising on Facebook could be much more efficient
