EWZ presents itself in a new light

REDESIGN Elektrizitätswerk der Stadt Zürich has repositioned itself and committed itself to the brand promise "Committed to the future:". Based on the new positioning, the company has also adapted its logo and simplified its visual appearance. With the launch of the ewz.zürinet advertising campaign, the adapted logo and the new visual language are visible for the first time. With its new visual identity, EWZ wants to make its new positioning as "The leading company with pioneering energy and communication solutions" visible. As part of this, the company is also adopting new values: products and services should be easy to use, energy solutions should be sustainable and visionary and challenges should be tackled with commitment. EWZ employees have the opportunity to engage with the brand promise and values. They are invited to contribute ideas on how these values can be implemented in everyday working life and in EWZ's products and services.New visual appearanceThe visual appearance has been fundamentally simplified and adapted. The logo colors green, orange, yellow and blue, which have been used for over 15 years, have now been replaced by a blue lettering with a green-blue bar, which stands for the committed path to a renewable and sustainable future. The reduction of the logo variants also strengthens recognition. The old logo will be gradually replaced over a longer period of time - also for cost reasons.My Zurich. My networkThe new image is being launched for the first time in a broad campaign around the fiber optic network built by EWZ. The new Ewz.zürinet campaign can be seen throughout the city. The focus is on "Züriness" and the attractive "Try&Buy" offers, which allow interested people to test the first-class Internet, TV and fixed network offers from various service providers without obligation. With a fresh and modern appearance, Ewz.zürinet's level of awareness is to be further strengthened and the service providers' offers communicated more easily.New Internet presenceAt the same time, EWZ launched its new website (www.ewz.ch) was launched. In addition to a contemporary design, the main focus of the reorientation is on adapting the content to the needs of customers. The technical solution was designed in close cooperation with the municipal organization and IT department (OIZ), which will also continue to host the new homepage. EWZ decided on the new positioning independently of the planned change in legal form. The energy sector is facing a variety of challenges. Whereas ewz previously had to compare itself with other energy suppliers, new market players from other sectors are now emerging against which ewz must assert itself. In order to master the new challenges, a clear and differentiated positioning in the market is necessary.