Euro RSCG makes the competition look bad
In an advertising campaign for Keystone, the Zurich agency of Euro RSCG presents the competition in images that are not entirely accurate
Euro RSCG Zurich prevailed against the competition in a competitive presentation at the end of 2006 and won the overall Keystone budget. The first result is now visible in an advertising campaign for the relaunch of the Keystone website. Keystone improved the search for the perfect image with a modernized and optimized image database. Because regardless of whether the image is intended for editorial or advertising purposes, it must meet the most demanding criteria. The Euro RSCG Zurich campaign is also based on this. Using stereotypical stock images, it dramatizes with a twinkle in the eye that this type of image is not only bad for any campaign, but also for the agency that uses them. The image-damaging stock images of advertisers from the agencies Ruf Lanz and Publicis are shown.
