Stämpfli Kommunikation becomes lead agency of JardinSuisse
The Bern-based agency Stämpfli Kommunikation won a pitch and will refine the JardinSuisse brand, relaunch the website, and implement campaigns for the industry association.
As part of a brand strategy design process, Stämpfli Kommunikation is to sharpen the profile and effectiveness of the JardinSuisse brand in a targeted manner. This is intended to further build and expand brand awareness in a concentrated manner. In the course of the new communication strategy, a revision of the market presence (CI/CD), a relaunch of the website and various campaigns are planned.
JardinSuisse is the trade association of the Swiss horticulture. Its members include 1700 companies in the horticultural and landscaping sector, pot plant and cut flower production, tree nursery production and the specialist horticultural trade. It represents the interests of the horticultural sector vis-à-vis the federal government, the cantons and third parties.
Stämpfli Kommunikation was able to secure the mandate as early as 2021 as part of a pitch, the agency announced. For Martina Hilker, Head of Communications and Politics at JardinSuisse, the detailed elaboration of the complex initial situation and the systematic development of a long-term strategy, as well as the high level of design expertise, were decisive in choosing the agency.
JardinSuisse project team: Martina Hilker (Head of Communications and Policy); Carlo L. Vercelli (Managing Director). Project Team Stämpfli Communication: Rolf Loepfe (Head of Communications Agency and Member of GL); Rahel Grünig (Creative Director and Deputy Head of Communications Agency); Alexandra Stoll (Senior Designer); Benjamin Scheurer (Art Director); Audrey Arnold (Senior Consultant).
